PROJECT

Identity, Collateral and Website

CLIENT

Archaeological & Heritage Management Solutions (AHMS)

THEME

AUSTRALIANA / EXCAVATION /
EARTH SEDIMENTS

The AHMS brand graphic is based on an abstraction of topography and is layered to accentuate an organic, fluid form. The overlapping of each element depicts the process of clarity and focus that defines the core values of AHMS as a unique organisation with mixed skill sets, expertise and services.

The AHMS logotype is set in DIN, a tidy, legible typeface that was originally designed for industrial use.

Company collateral utilises a colour scheme based on the AHMS logo and the brand graphic, depicting the earthy tones of the Australian flora. Subdued tones of Australian landscape are used as the accent and background secondary colour scheme.

The overall look and feel is warm with a professional tone in the mode of presentation.