PROJECT

Identity, Communication Collateral,
Stationery Range and Website

CLIENT

Ruby Amber

PRODUCT PHOTOGRAPHY

Ivan Buljan and Julia Park

THEME

MINIMAL / ELEGANT /
BLACK & WHITE / SUSTAINABLE /
PAPER CRAFT / AUSTRALIAN MADE

The curly bracket of the Ruby Amber logo evokes ‘inclusive, also, in addition to’ and ‘everything else in between’.

Ruby Amber communication collateral is kept simple, in line with its black and white stationery range.

The stationery range is minimalist in design with functional boxes, cases and notebooks. The notebook pages are perforated so that a single page can be easily separated when needed.

Mimicry defines the design on the cover and packaging, and is derived from South American butterflies. There are four designs – one design features Methona confusa, or Giant Glasswing, another a mimic moth, while two depict mimic butterflies.

Printed on 100% recycled Australian paper.